Sustainable heritage:

Our fabrics travels many miles, touches many hands and assaults the water quality and air quality of many countries worldwide, during its production, manufacture, and waste. Our mission is to minimise the footprint of global textile production by recycling old clothing and yarns into brand new products.

fabric waste


“Good stuff is durable, made from locally sourced, sustainable materials, is repairable, fit for purpose and dismantlable (thus easily up-cycled or recycled). It has a valued purpose (not just a fantasy-advertising-based, flash-fashionable appeal). Let’s make stuff remarkable again. Meaningful. Special.”

This quote from Cat Fletcher, 2017 highlights the key issues in design for circularity. We have to change our current and familiar design strategies while working in the context of a circular economy. We have to create new strategies for designing with quality and life cycles in mind. We have to be able to design for several life cycles and these different cycles need to be included with the design solution of the original product. We have to focus on creating something more meaningful and special for the end user. Something that they are ready to fall in love with, keep long, cherish and take care of (Niinimäki & Armstrong 2013).

>Problem Worth Saving

We try our best to source the most natural form of organic materials and to ensure all our workers are given fair wages. We work to collaborate with other suppliers, manufacturers, and organisations alike to produce products that are better for the environment and community around us. We know we still have a long way to go to be 100% good for the planet but we only hope to inspire and implement solutions within the textile waste crisis.

Photo Credits:
Homepage [via Unsplash] Toa Heftiba
Category Image [via Unsplash] Aranprime
Category Image [via Unsplash] Sj objio

circular fashion


At Maison d'Ira, we look towards up-cycled and recycled materials as often as possible, including waste from the manufacturing process of fashion products, textile scraps, and other waste from the fashion industry. We are on a mission to keep clothing in circulation and out of landfill, as a means to diminish the forces that contribute to climate change


Our designers are committed to sourcing the most ethical materials possible by using certified GRS ‘Global Recycled Standard’, Organic GOTS, and OKEO TEX Standard fabrics. We work together with ethically certified manufacturers, avoiding the use of genetically modified plants and the use of any synthetic agricultural chemicals such as fertilisers or pesticides.


We ensure that the people behind the products get a fair deal for their hard work. A fair supply chain empowers people to make choices for the good of themselves and their community, regardless of gender, status, position in society, or position on the globe. Rigorous standards give farmers and workers a voice in the workplace and the community.


Each packaging is chosen carefully through the use of FSC Certified boxes, papers, paper tapes that uses natural adhesive, and to eliminate the use of plastic as much as possible. We are trying to achieve carbon neutrality by partnering with Ecologi, to support a broad range of projects that are able to evidence that they are reducing greenhouse gas emissions.

Let’s make stuff remarkable again. Meaningful. Special.

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